Inverity

Stop paying for pixels nobody notices

Inverity cuts your media weight by up to 80% while keeping every image looking exactly the way you intended — automatically, inside your CMS, on every publish.

Everything you need to optimize at scale

Built for marketing and creative teams that live inside CMS.

Asset Scanner — know your savings before you commit

The Scanner reviews your existing CMS file library and surfaces every asset where Inverity would make a measurable difference — ranked by estimated byte savings and impact score.

CMS Workflow Integration — optimization that runs itself

Connect Inverity to your CMS workflows and every image that hits a defined trigger point gets optimized automatically — no manual steps, no bottlenecks between creative and publish.

Asset Versioning & Rollback — optimize with confidence

Every optimized asset sits alongside its original — one click rolls anything back to the previous version, instantly, with a full record of what changed and why.

AI Crop Suggestions — smart cropping that knows what matters

Inverity analyzes your images for faces and salient regions and suggests crop bounds that keep the subject front and center — across every output size.

AI Upscaling — rescue low-resolution assets

Inverity upscales images using AI models — not just interpolation — producing sharp, detail-rich results from source files that would otherwise be too small for modern screens.

AI Asset Tagging — find anything in your media library

AI-powered label detection reads the content of every image and tags it automatically — so search works on what is in the picture, not just what someone remembered to type.

Delivery Variants — one upload, every channel

Inverity generates channel-optimized variants of every asset automatically — the right size, format, and quality for web, email, and social — so your team always serves the right file to the right destination.

Policy & Governance Engine — control how optimization happens, everywhere

Define global defaults, override them for specific CMS folders, and lock down which codecs and approval steps apply to which assets — without writing a single line of code.

Approval Workflows — every pixel, reviewed

Enable approval-required mode and no optimized file goes live until a designated reviewer signs off — giving brand and legal teams a checkpoint before any change reaches your CMS portal.

Webhook Events — plug Inverity into anything

Configure a webhook endpoint and Inverity will notify your systems the moment an asset is uploaded, optimized, fails, or gets a new AI variant — so your pipelines stay in sync without polling.

Audit Log — a full record of everything

Every action taken in Inverity — by a user, a workflow, or the system itself — is logged with who did it, what they did, and when. Compliance teams rest easy.

Reporting & Analytics — know exactly what Inverity is doing

The reports dashboard breaks down savings by asset, profile, and backend — plus backend health scores, delivery cache performance, and a promotion scorecard that shows how well your optimized assets are performing in CMS.

Role-Based Access Control — the right people have the right access

Inverity maps to team structures naturally — give reviewers read-only access, give editors upload rights, and reserve governance controls for admins.

Video Foundation — images are just the start

Inverity Video Foundation brings the same intelligent optimization pipeline to video — analyzing frame content, extracting metadata, and applying the archive-safe profile to ensure every video is stored at the right quality level.

Per-Image Quality Verification — the truth in every pixel

Every encoded variant is checked against PSNR and SSIM thresholds before it is promoted. When neural compression cannot meet the SLO for a given image, Inverity transparently falls back to JPEG-XL lossless — output is never larger than the strongest classical baseline.

Four compression backends

From classical to cutting-edge neural — unlock more advanced codecs as you scale.

Classical — industry-standard compression that just works

WebP, AVIF, JPEG, PNG — pick the format that fits, and Inverity handles the encoding. Available on all plans.

Learned Entropy — more savings, same eye

Learned Entropy uses an AI-trained entropy model to squeeze additional bytes out of images that classical codecs already compressed. The output looks identical — it just weighs less. Pro & Enterprise.

Neural Compression — AI-driven codec selection at the highest quality our SLO allows

Neural Compression picks the smallest encoding that meets a per-image PSNR/SSIM quality contract. When the neural model meets the SLO, files come out dramatically smaller; when it does not — typically on natural photos — we transparently fall back to JPEG-XL lossless. The result is never larger than the strongest classical baseline, and matches best-classical lossless on photo content. Pro & Enterprise.

End-to-End Neural — neural from edge to edge

The most advanced backend Inverity offers runs your media through deep-learning models at every stage: encode, resize, format conversion, and delivery variant generation. Enterprise only.

8 optimization profiles

Every asset gets the right treatment for its use case.

Visually Lossless

Brand-sensitive hero images, product shots.

Website Balanced

General web delivery.

Website Aggressive

High-traffic pages where every byte counts.

Blog Content

Editorial images, article embeds.

Email Safe

Email campaigns.

Social

Social media distribution.

Transparent Graphics

Logos, UI art, icons.

Archive Safe

Source-of-record storage, long-lived originals.

Custom

Your own thresholds, your own codec preferences. Define a profile for any use case the presets do not cover.

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