InverityEvery asset knows its own rules
Guidelines, approval state, and usage rights travel with the file instead of living in a document beside it. Staying on brand stops depending on whether someone remembered to check.
Brand control usually fails in the gap between the guidelines and the work. The rules sit in a PDF, the assets sit somewhere else, and the only thing connecting them is a person who has to notice. That person is always the bottleneck, and eventually they miss one.
Inverity closes the gap by making the rules an attribute of the asset. A file carries its approval state, its license window, and its compliance score wherever it goes, and the library reads those attributes before it hands anything over. Off-brand work surfaces while it is still a draft, and expired assets stop circulating without anyone policing them.
What that looks like in practice
Brand Portal
One address for guidelines, logos, palettes, and the assets that passed review. Everyone who touches your brand pulls from the same place, so "which version is current" stops being a question anyone has to ask.
Guidelines and palette
Color, type, and usage rules live beside the assets they govern rather than in a separate document nobody opens. Change a rule and the guidance moves together with the files it applies to.
Brand Compliance Agent
Assets are scored against your guidelines while the work is still being made, and re-scored every time one changes. You see off-brand work as a review item during creation, rather than as a screenshot from a colleague after it ships.
Approvals
Work routes to the reviewers who actually own the decision, and the decision stays attached to the file. Months later you can still see who signed off on what, without reconstructing an email thread.
Campaigns
Group every asset behind a launch into one view, each showing its approval and rights state. You can tell what is ready and what is blocking without going around the team asking.
Version control
Every edit keeps its predecessor, so the current file is unambiguous and the old one is still there. Rolling back is a click rather than an excavation of an old desktop folder.
How it works
From guideline to published asset
Set the rules once
Publish guidelines, palette, and type into the Brand Portal. These become the criteria the compliance agent scores against, which is what turns them from advisory into enforceable.
Bring the work in
Assets arrive by upload, connected tool, or API. The enrichment agent tags, describes, and extracts palettes, and keeps doing it as the work is revised, so metadata does not go stale the moment somebody makes a change.
Let the agent check it
Each asset is scored against your guidelines and flagged where it drifts. Drift surfaces as a review item rather than passing silently, so the default outcome is caught rather than missed.
Route for a decision
Work goes to the reviewers who own it, with the context they need attached. Their decision is recorded on the file itself, so approval is a property of the asset and not a message in a thread.
Publish to whoever needs it
Approved assets appear in the Brand Portal and in partner spaces automatically. Nobody packages a zip, and nobody works from an attachment that went stale a month ago.
See where it went
Usage reporting shows which assets travelled where and who used them. The next campaign starts from evidence about what actually got used rather than from an assumption.
Questions brand teams ask
We already have a shared drive. Why is this different?
A drive stores files. It does not know which ones are approved, which have expired, or which break your guidelines, so governance depends on human memory or on a spreadsheet kept beside it. Inverity holds those attributes on the asset and acts on them, which makes retrieval and governance the same system instead of two systems that drift apart.
How do we actually stop off-brand assets being used?
Assets carry their approval state and rights status, and the compliance agent flags work that falls outside your guidelines before it ships. Access is scoped, so people outside the team can only reach what you deliberately shared with them.
Can agencies and partners use it, or is it internal only?
They can. Agencies, partners, and franchisees get their own scoped view containing the collections you shared and nothing else. Their usage is reported back to you, so distribution does not mean losing sight of what happens next.
What happens when the guidelines change?
Guidance and assets live together, so updating a rule updates what the compliance agent scores against. Existing assets are evaluated against the new rule rather than being quietly grandfathered in under the old one.
Do we have to migrate everything at once?
No. Assets can be imported in bulk through the API or a connected source, and existing metadata maps onto Inverity fields during import. Starting with a single campaign or a single brand is a common way in.
What happens to our assets if we leave?
Your library remains yours. Assets and metadata can be exported in bulk at any time, in a form you can load somewhere else.
Bring your own guidelines to the demo and see what the compliance agent flags.